Next, you can choose to enter a note in the box marked Personal Message. Get better use out of your BlackBerry and keep up-to-date on the latest developments.
And that number is growing every day with each new BlackBerry user. Currently, some 25 million BlackBerry users regularly employ BBM, according to RIM. BBM is everywhere.īBM transcends the line between “business user” and “consumer” because it’s an application that brings value to businessmen and teenagers alike.And that’s precisely what RIM’s attempting to do with its BlackBerry platform, in general: Cater to the vast consumer masses with cool, fun features and functionality, while still meeting the often-strict needs of corporations and other security-conscious organizations.īBM uses unique “PIN” codes associated with every BlackBerry to connect RIM smartphone owners.
Ads plastered across major cities, including the subways in Toronto and all over New York’s Times Square. If there’s one particular aspect of the BlackBerry platform that Research In Motion (RIM) is heavily promoting to the masses today–besides security, RIM’s true strength–it’s the company’s BlackBerry-specific mobile IM application, BlackBerry Messenger.īBM sports sponsorships.
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